I'm a jewelry salesman. Because I've just come into contact with this industry, I don't have much experience, so please do me a favor and try to be simple and easy to understand.
there are also things about jade (how to introduce it to customers, how to communicate with customers, etc.)
4 thoughts on “How to introduce gold and jewelry to customers”
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gold jewelry can be introduced in terms of product features, product benefits, product feelings and customer needs. The specific methods are as follows:
1. First, we should introduce the features of the product to customers, so as to attract customers' attention and interest in the product. Only in this way can we introduce the product to customers in depth
2. Then introduce the benefits of the product to customers, and make sure that customers see the benefits of the product. Generally, it can be compared with other products, which is more convincing
3. You can let customers use the following products in person, let customers feel the products themselves, and then explain the benefits of this product to customers
4. Customer needs should be the primary consideration. If customers really think that recommending this product is not very attractive, they can change it to a product that meets customer needs
selling skills for gold and jewelry
make full use of them when displaying jewelry. As most customers lack knowledge of jewelry, it is very important for salespeople to display jewelry. Many salespeople mechanically open the counter when a customer requests to take a piece of jewelry, and then hand it over to the customer
when customers are fussy about choosing styles, the salesperson should recommend two ornaments with large contrast in styles and the customer has observed for a long time in time, and then re describe the styles represented by the two styles, so that it is easy to lock in and narrow down the styles and scope selected by customers
If you sell luxury goods, you should understand every jadeite or jewelry, including the origin, the designer's introduction, the design concept, the composition, as well as your own brand introduction, the jadeite coloring, the water head analysis, and the advantages. For example, the jadeite has very pure violets. These are the capital you introduce to customers.
I have the introduction of jewelry, such as the quality of Pt / Pd / Au / Ag jadeite jade, If you want, leave an email to send to you, or QQ
He tianwu carried the water to Xiyue.
between the cliffs of Huashan Mountain, there is a real one armed man. More than 20 years ago, the master died of a serious illness, leaving him two young children; In order to earn money for his family, he went to Henan to dig coal, but an accident took away his left arm. After repeated setbacks, he went north to Xiyue to become a solid carrier. Over the past 10 years, he has climbed to the top of Huashan Mountain more than 3000 times, and has worked hard to support his family. This one armed man shouted He Tian's majesty, and his resolute feet moved everyone
in Huashan natural danger, which requires both hands and feet for empty climbing, he tianwu, who has one arm, has carried goods that exceed his weight for ten years
after suffering from repeated disasters and suffering many ill fates,
after several business failures, he went north to mount Huashan and began to carry his husband.
in 1989, after the majestic master He Tian gave birth to his second child, he died of a sudden serious illness. He has to earn money from farming and take care of his infant children. In order to support his family, after three years of arduous work, he entrusted his children to his father and daughter and came from Shaanxi to work in a coal mining enterprise in Baofeng County, Henan Province
he has been digging coal for four months. Although his income is not high, he can build a visualization station for free, but he can send money to his hometown on time. However, bad luck came again - on July 30, 1992, in order to make more money, he took another shift after work. On this shift, he lost his left arm permanently due to a winch brake failure accident
with the 4100 yuan given by the mine and collected by his colleagues, he and his four younger brothers who worked together set foot on the train back to Hanzhong. But on the train, the 2000 yuan that the fourth brother took for him was stolen. "This is half of a man's arm. My fourth brother's face was pale at that time. He was so anxious to get off the bus and go back to the mine to earn money for me." After some good talk, he finally persuaded his fourth brother to go home
after returning to his hometown, he tianwu tried all kinds of ways to make a living - opening a shop, but he closed down because of too many customers' credit; This kind of corn has no harvest because of floods; Carrying the ore, after deducting the management fees and living expenses every day, there is little left... After several years of hard work, I owe more than 10000 yuan of foreign debt
he first heard the word "back husband" from a fellow townsman. Although he tianwu has never been to Huashan and only needs one arm, he does not hesitate at all, because he feels that he has finally found a suitable job for himself. He chose to go north to Huashan and began to carry his husband
The Hermit Hua said that "five thousand mountains are made of one stone". The whole Huashan Mountain is a hard granite. It was precisely by taking Huashan stone's hard temper that he tianwu finally defeated fate and found his own life
He Tian, 48 years old, weighs 118 kilograms and carries 120 kilograms of goods every day. He Tian is walking steadily on the 1000 meter road from the cableway entrance of north peak of Xiyue to Wuyun peak. He and six porters jointly undertook the transportation obligations of this section of the road. The seven are good brothers. They work together and share the money equally. At the beginning, everyone saw that he had a disability and advised him to recite less. Stubborn Lao he refused, and kept carrying as much as his companions
however, 10 years ago, he struggled to carry 60 Jin. In 2000, he tianwu and his enemy Xiao Wu came together to make a living. They were very conceited. The night before, they found a small restaurant and had a good meal, "reserve energy". I spent 30 yuan to buy a back basket and prepare for a big fight
at 6 o'clock in the morning, they came to the foot of the mountain early to do business. The first business, 60 Jin. Xiao Wu only handed in 20 jin. The two of them set off nervously
seeing the way up the mountain, the two brothers were dumbfounded. "I have never walked such a dangerous road or such a steep slope." I finally moved to a precipice on the ladder of heaven - "a road of Huashan Mountain since ancient times". Xiao Wu threw the goods to others and backed out. He tianwu was sweating under the pressure of the goods on his back and was scared by the abyss on one side. He tianwu still gritted his teeth and carried the goods up the mountain. Dragging his tired figure home, his knees hurt so much that he could not squat down
he tianwu is not a person who abandons easily. He figured out his experience of climbing a mountain with a heavy load on one arm - holding a crutch with two fingers and clasping the iron handrail with three fingers, he leaned forward
the most difficult part of the way up the mountain is Canglong mountain. In this period of the Tang Dynasty, Han Yu was embarrassed to submit a letter to seek salvation. He tianwu has to walk three to four times today with 120 kilograms of goods on his back. What I fear most is that in winter, my fingers are frozen stiff and I can't hold the iron lock handrail. I must be very careful every step I move. "It is precisely because of this vigilance that people have never made any mistakes in the past 10 years."
he loves his career and is full of love.
"when he sees that others need assistance, he must help them if he can."
he tianwu is proud of the seemingly laborious and monotonous job of carrying his husband. On the way up the mountain with his goods on his back, he observed the stone carvings on the cliff of Huashan Mountain, secretly wrote them in his mouth, and copied them when he came home. His favorite writing is, "the big snow presses the green pines, and the green pines are straight and straight"
"I like Huashan. When I climb the mountain, I breathe the fresh air and feel really comfortable. I am willing to stay here. Because Huashan has handed me over, my efforts have been rewarded!" He tianwu deeply loves every plant in Huashan. Huashan gives him hope for life. He answers with the ordinary fortitude of Huashan stone. He said, "I don't regret the past, nor am I afraid of the future." Hua Shan plans to work as a back husband for at least another 10 years
he tianwu's healthy figure and powerful mouth and lungs are also given by his years of work as a carrier. "Some shoppers think I'm in my thirties or seventies." In 2004, after watching the Athens Paralympic Games, he tried to participate in the long-distance race. "Long distance running tests the function of the heart and lungs." In 2009, he finally achieved his wish to represent his hometown Hanzhong City to participate in the sixth Paralympic Games in Shaanxi Province. At the age of 47, he has never participated in any formal competition. After practicing for one month, he rushed to the court and ran in the 5000 meters in 23 minutes and 41 seconds, winning the gold medal. He won the silver medal in the 1500 meter long distance race in one go
he is meticulous about his monthly income and uses it clearly. The second brother broke his leg, had no job, and had a difficult family financial situation. He took on the obligation of providing education for his nephew, and paid tuition and living expenses. "If you see that others need assistance, you must do it if you can." He often taught his two sons this way.
It should be introduced in a cordial, friendly and objective way, gradually dispelling customers' nervous and alert psychology, and gradually narrowing the distance between customers
when customers are really interested in a certain product, it is the official start of your communication with customers. Through the communication with customers, you should understand the customer's preferences, purchase purpose and approximate budget, so as to influence the customer's purchase thinking and purchase tendency through recommendation
salespeople should carefully judge the type of customers, understand customers' ideas, and try their best to meet customers' requirements. Jewelry is not a necessity of life, and buying jewelry is entirely for psychological satisfaction, so perceptual factors determine the purchase motivation to a large extent. Based on this, in the process of recommendation, after making clear the purpose of the customer's purchase, the salesperson delivers the following information to the customer at the appropriate time and in the appropriate language:
-- when buying jewelry for himself: valuable jewelry can enhance the social status of the wearer. Jewelry has been a symbol of identity and status since ancient times. People who buy jewelry more or less hope to improve their status by wearing jewelry, gain respect from others, and become dignified people. To sell valuable jewelry, we should emphasize this point (of course, we should pay attention to the expression of language). We should let customers recognize that the more valuable jewelry is, the less affordable it is for ordinary people. We should make them feel that their status will be more distinctive and extraordinary after wearing this jewelry
-- when choosing gifts for others: jewelry with special meaning can satisfy people emotionally. Jewelry has gradually been endowed with many cultural and emotional connotations in the long history of mankind. For example, diamonds are regarded as a symbol of love, and different gemstones can be used as birthstones in different months. These are good selling points. When you know that your customers want to buy gifts for married couples or birthday gifts for friends, these words are very persuasive
-- when fashionable women choose jewelry for themselves: beautiful jewelry has a strong decorative effect. Beautiful jewelry can really give people beautiful enjoyment, especially the jewelry with good quality, unique design and fine workmanship, which is matched with corresponding clothes, makes people feel elegant and gorgeous. When recommending a jewelry to a well-dressed lady, you can say, "this jewelry is very suitable for your temperament." such appropriate compliments can often make guests finally make a purchase decision
-- when your customer is an elderly person: valuable jewelry has a strong value preservation function. Jewelry has a strong function of preserving value, which is an objective fact in itself. Among Chinese consumers, especially elderly consumers, the concept of value preservation and appreciation is deeply rooted, and they always hope to leave something for future generations. For such consumers, the concept of value preservation and appreciation is also a good selling point.