1 thought on “[Dry goods] The most comprehensive and systematic summer enrollment plan!”
Rafael
The birth source is the lifeline of kindergarten. The biggest problem to survive in kindergarten is how to expand the source of the students and do a good job in the promotion of kindergarten enrollment promotion. In the context of China's current economic development, due to the restrictions of students, kindergarten work is facing unprecedented competitive pressure. Especially in recent years, the number of private kindergartens has been increasing, and the educational resources of public parks must be one step ahead, which has made the market space of private kindergartens relatively squeezed, which directly endangers the survival of some private kindergartens. So how do you do kindergarten summer enrollment? We give a comprehensive and systematic solution here. . Market research (1) Do a more detailed parent entering the garden to choose survey only confidant and knowledgeable can do one battle. Before publicity, you should do a detailed market survey to study the psychology of parents' psychology Essence For example, understanding what parents choose kindergartens, and when entering the kindergarten, parents want their children to develop. (2) Formulate specific content according to the information of the survey 1. Find the differences between the public kindergarten and the private park, become inferior to benefits, and straightforward. For example: For the current public kindergarten is lower than private kindergartens, we can make parents understand that paying and returns are proportional. Emphasizing the good aspects of kindergarten makes parents feel worth it. 2. Find the characteristics and show that other kindergartens do not, and what you have. . For example, the public kindergarten was surrounded by water as soon as the registration time was available. They refused to provide the service of the children's service. Due to the quota, in the public kindergarten, the children generally played a dispensable role. And private kindergartens are different, this is the advantage. 3. Find the school's school -running philosophy and communicate with parents as much as possible. The school -running philosophy is the crystallization of the principal based on the deep thinking of "what kind of school" and "how to run a school". In a sense, the school -running concept is an organic composition of school survival reasons, motivation, and expectations of survival. Therefore, fully communicating with parents in this regard will help them help them know deeply about kindergarten. . Admissions measures (1) Online enrollment The enrollment should take into account both online and offline aspects to coordinate. Online can be made through the special page and advertising, and the most convenient and fast thing is to promote and enroll students through new media. It can be spread through soft texts, combined with social practical and hot topics; it can also be used to highlight the advantages of kindergarten. You can spread and spread through the H5 page, or plan some activities, such as issuing coupons, vouchers, and using some mini -games to attract parents to participate, but the theme must be novel and easy to operate. Activity scheme: 1. Enroll of mobile phone registration mobile phone registration, time is set to 1 week, one week later, mobile registration activities automatically shut down. In order to allow the enrollment activities to have immediate effects, it is necessary to use the nirvana -there are discounts/gifts for mobile phone registration, such as: The top 10 registrations enjoy a 20 % discount; The top 50 registrations have a 10 % discount. The first 100 registrations can receive 200 yuan vouchers. The top 200 registrations will receive a schoolbag printed with kindergarten logo. 2. Recommended gifts Parents register through their mobile phones. The recommender can be a teacher or a parent. The kindergarten needs to thank the parents or teachers who have successfully recommended students as a small gift. In this way, how much contributions do teachers have made in enrollment. (2) offline publicity This is the most traditional way of promotion, and it is also a common way to play often. 1. The appropriate crowd based on the kindergarten's charging standards. In terms of launching points, we must choose medium and large supermarkets, shopping malls and nearby supermarkets to start publicity, and gradually extend to public places in the surrounding areas. Specific measures: ① Lock the target supermarket and shopping mall. Call contact whether the promotional information can be placed. ② Go to supermarkets, malls, communicate with the person in charge or service desk, discuss the appropriate solution, placement points, and distribute methods. ③ The person in charge of the person in charge follows the distribution situation. 2. Joint community to do publicity activities. The joint community to do publicity activities in combination with holidays, and different activities according to different festival organizations. Basic forms of activities such as parent -child handmade and parent -child games. Specific measures: ① Understand the distribution map of the surrounding communities and lock the target community of the kindergarten. ② contact the property of the community to determine the activity method. ③ Notice to parents in advance, let them understand the general content of the activity. ④ The activity is officially carried out, and promotional materials are distributed to do a good job of registration. 3. Set up enrollment consultation points in the supermarket shopping mall community. It holidays, Saturdays and Saturday, you can set up an enrollment consultation point in the community around the kindergarten, the shopping mall and supermarket, to communicate with parents face -to -face and answer the doubts of the kindergarten entering the park, and register the information of the parents in order to contact the community in the community , Village and platform posting publicity posters in order to achieve the effect of long -term publicity. Specific measures: ① Data preparation: publicity poster, Yilabao, banner, registration form, etc. ② Contact with the community property and discuss the setting of the consultation point. ③ Discuss how to post children's promotional posters in the propaganda column of the community. ④ suspension of the banner. ⑤ The placement of Yirabao. ⑥ Receive parents and do a good job of registration. 4. First test garden and then entering the park The children of new children can enjoy the half -month trial park, that is, first enter the park to experience, and then pay the fee. This kind of activity for parents "0" risk is You can attract some parents who are not sure. When you give me money, it does not mean your recognition of my value, but you are willing to give me a chance to show me step by step. I can do it. Experiments have proved that parents after testing the park will quickly pay the payment procedures. The people think that this is very scared. In fact, you carefully calculate a account: if you do n’t use the “zero risk commitment”, you can only recruit 10 children, and you use it to recruit 30 children with 30 children. Even if 30%of people retreat, what is the result? As a result, you recruited 11 more children. More importantly, the parents of these 21 children will appreciate you more, the trust between you has strengthened, and parents are more grateful to you, because you have this courage to provide zero risk commitment, which is a kind of for him treatment. So you have to see this clearly, not only your income is doubled, but more importantly, the relationship between you and your parents has become more harmonious and more trustworthy. 5. Gift gifts This is generally performed synchronized with other activities. The purpose is to use roundabout publicity to allow parents to accept publicity unknowingly. For example, most people are now adopted, and they are issued with kindergarten logos, phone towels, fans, pens and balloons. Now every family is a only child. Parents' love for children is naturally not talking. Parents always satisfy what children need. Therefore, in terms of enrollment Children's psychological publicity posters, and then make some simple and exquisite business cards and cards and send them to children. In terms of production, combined with the animated characters or game patterns that are currently loved by children, use some signs inside, plus the kindergarten phone and profile. They must not be in love, and this naturally attracts parents' interest. 6. To get in touch with the surrounding primary schools This Children's Kindergarten to upgrade the primary school is a question that parents are very concerned about. Understand the basic requirements of children's promotion primary schools and solve the choice of children's promotion primary school. We can take young children to visit school, experience elementary school life in advance, and solve the worries of parents. 7. Alien cooperation The kindergarten can choose the appropriate partner of the alien alliance around the surrounding area. With the other party's brand image and fame, it can achieve the task of attracting parents and completing enrollment. For example, you can cooperate with McDonald's and Life Insurance. In addition, it can also be linked to the surrounding units. The children of the unit can enjoy preferential treatment. From the perspective of the unit's position, the employee benefits have been increased. From the perspective of kindergarten, it has expanded the influence of kindergartens and increased the source of fixed students. (3) Note 1. Publication of the publicity page First of all, the formulation of the publicity page must not only be exquisite, show the strength and characteristics of the kindergarten, but also specifically. In contrast, compared to ordinary kindergartens, the sub -items of the table include: class capacity, educational concepts, special courses, hardware equipment, etc. Secondly, in order to increase the opportunity to enter the kindergarten to learn more about the promotional pages, you can add an attached page in the publicity page, such as painting color, and indicate that you can complete the color painted baby. You can in the parent, you can in the parents. Accompanied by a certain month to receive a beautiful prize in kindergarten or participate in free parent -child games. Or an additional questionnaire survey, the teacher issued a publicity page by questionnaire survey, questioning questions that parents care about, and invite parents to the kindergarten to participate in the lectures on family education on childhood education experts. In this way, it can not only increase the interest of parents' interest in publicity pages, but also increase the opportunities for parents to enter the kindergarten and further understand the kindergarten. 2. Dicorrity and urgency "Not every child can come in, I have a certain number of restrictions." Kindergarten wants to design this scarcity. How to design? "My garden can only receive 100 children. Why? Because I want to take care of every child, I can't accept many children." Why is scarcity important? If you have no scarcity, the other party will hesitate because scarcity will cause a feeling of loss. What is the sense of urgency? It is limited time. For example, enrollment, I may stop enrollment on August 20th. Although many people call after the 20th, I can't deal with it because there is no time. We hope that after the 20th, we will go all out to prepare for the opening of the park. This is a sense of urgency. If you call on the 20th, "Sorry, we can't help you." So this increases the "urgency" of parents. The sense of urgency and scarcity are related, and these two can strengthen each other. Without the sense of urgency and scarcity, it is difficult for you to recruit students. 3. Word of mouth marketing In fact, parents are the best enrollment promotion. As long as they have established a good relationship with parents, they make parents feel that in kindergarten, their children are developing in their ideal directions, and children are also every day every day. Happy, the kindergarten naturally has word of mouth. Through various parents, the students of the kindergarten naturally have. . Admissions time The teachers of each class can arrange according to their own time or unified organization in the garden (Saturday, Sunday, after get off work) . Admissions indicators according to the garden In the end of the source, the number of enrollment indicators for each teacher is 10. 5. Reward method Rotal methods: 1. Teachers promote kindergartens to parents, and leave detailed information and telephones of parents, each information reward xx yuan 2, and parents get obtained by parents obtained After the contact, the parents came to the garden to visit or participate in the event, and a parent came to another reward of XX yuan 3. After the parents took their children to visit and registered into the park, a child rewarded 30 yuan 4. In half a year, the number of students enrolled in each class reached the quota, and the teacher in the class was 100 yuan/person 5. Reward method: 1. Each teacher completes the 10 -person reward of 200 yuan and adds 2, each teacher completes more than 8 people (including 8) reward 150 yuan to add 3, each teacher completes the completion of each teacher to complete More than 5 people (including 5 people) reward 100 yuan add 4, each teacher completes 30 yuan/person punishment method: The phenomenon was punished at 50 yuan The completion rate for the teacher 50-100 yuan 6. Propaganda items: 1. Settings of the publicity location 2, allocation of publicity staff ( The divided area) 3, the enrollment seal 4, the enrollment time 5, the items required for enrollment such as small gifts, balloons, etc. R n8, school bus 9, registration form
The birth source is the lifeline of kindergarten. The biggest problem to survive in kindergarten is how to expand the source of the students and do a good job in the promotion of kindergarten enrollment promotion. In the context of China's current economic development, due to the restrictions of students, kindergarten work is facing unprecedented competitive pressure. Especially in recent years, the number of private kindergartens has been increasing, and the educational resources of public parks must be one step ahead, which has made the market space of private kindergartens relatively squeezed, which directly endangers the survival of some private kindergartens.
So how do you do kindergarten summer enrollment? We give a comprehensive and systematic solution here.
. Market research
(1) Do a more detailed parent entering the garden to choose survey
only confidant and knowledgeable can do one battle. Before publicity, you should do a detailed market survey to study the psychology of parents' psychology Essence For example, understanding what parents choose kindergartens, and when entering the kindergarten, parents want their children to develop.
(2) Formulate specific content according to the information of the survey
1. Find the differences between the public kindergarten and the private park, become inferior to benefits, and straightforward.
For example: For the current public kindergarten is lower than private kindergartens, we can make parents understand that paying and returns are proportional. Emphasizing the good aspects of kindergarten makes parents feel worth it.
2. Find the characteristics and show that other kindergartens do not, and what you have.
. For example, the public kindergarten was surrounded by water as soon as the registration time was available. They refused to provide the service of the children's service. Due to the quota, in the public kindergarten, the children generally played a dispensable role. And private kindergartens are different, this is the advantage.
3. Find the school's school -running philosophy and communicate with parents as much as possible.
The school -running philosophy is the crystallization of the principal based on the deep thinking of "what kind of school" and "how to run a school". In a sense, the school -running concept is an organic composition of school survival reasons, motivation, and expectations of survival. Therefore, fully communicating with parents in this regard will help them help them know deeply about kindergarten.
. Admissions measures
(1) Online enrollment
The enrollment should take into account both online and offline aspects to coordinate. Online can be made through the special page and advertising, and the most convenient and fast thing is to promote and enroll students through new media. It can be spread through soft texts, combined with social practical and hot topics; it can also be used to highlight the advantages of kindergarten. You can spread and spread through the H5 page, or plan some activities, such as issuing coupons, vouchers, and using some mini -games to attract parents to participate, but the theme must be novel and easy to operate.
Activity scheme:
1. Enroll of mobile phone registration
mobile phone registration, time is set to 1 week, one week later, mobile registration activities automatically shut down.
In order to allow the enrollment activities to have immediate effects, it is necessary to use the nirvana -there are discounts/gifts for mobile phone registration, such as:
The top 10 registrations enjoy a 20 % discount;
The top 50 registrations have a 10 % discount.
The first 100 registrations can receive 200 yuan vouchers.
The top 200 registrations will receive a schoolbag printed with kindergarten logo.
2. Recommended gifts
Parents register through their mobile phones.
The recommender can be a teacher or a parent. The kindergarten needs to thank the parents or teachers who have successfully recommended students as a small gift. In this way, how much contributions do teachers have made in enrollment.
(2) offline publicity
This is the most traditional way of promotion, and it is also a common way to play often.
1.
The appropriate crowd based on the kindergarten's charging standards. In terms of launching points, we must choose medium and large supermarkets, shopping malls and nearby supermarkets to start publicity, and gradually extend to public places in the surrounding areas.
Specific measures:
① Lock the target supermarket and shopping mall. Call contact whether the promotional information can be placed.
② Go to supermarkets, malls, communicate with the person in charge or service desk, discuss the appropriate solution, placement points, and distribute methods.
③ The person in charge of the person in charge follows the distribution situation.
2. Joint community to do publicity activities.
The joint community to do publicity activities in combination with holidays, and different activities according to different festival organizations. Basic forms of activities such as parent -child handmade and parent -child games.
Specific measures:
① Understand the distribution map of the surrounding communities and lock the target community of the kindergarten.
② contact the property of the community to determine the activity method.
③ Notice to parents in advance, let them understand the general content of the activity.
④ The activity is officially carried out, and promotional materials are distributed to do a good job of registration.
3. Set up enrollment consultation points in the supermarket shopping mall community.
It holidays, Saturdays and Saturday, you can set up an enrollment consultation point in the community around the kindergarten, the shopping mall and supermarket, to communicate with parents face -to -face and answer the doubts of the kindergarten entering the park, and register the information of the parents in order to contact the community in the community , Village and platform posting publicity posters in order to achieve the effect of long -term publicity.
Specific measures:
① Data preparation: publicity poster, Yilabao, banner, registration form, etc.
② Contact with the community property and discuss the setting of the consultation point.
③ Discuss how to post children's promotional posters in the propaganda column of the community.
④ suspension of the banner.
⑤ The placement of Yirabao.
⑥ Receive parents and do a good job of registration.
4. First test garden and then entering the park
The children of new children can enjoy the half -month trial park, that is, first enter the park to experience, and then pay the fee. This kind of activity for parents "0" risk is You can attract some parents who are not sure. When you give me money, it does not mean your recognition of my value, but you are willing to give me a chance to show me step by step. I can do it. Experiments have proved that parents after testing the park will quickly pay the payment procedures.
The people think that this is very scared. In fact, you carefully calculate a account: if you do n’t use the “zero risk commitment”, you can only recruit 10 children, and you use it to recruit 30 children with 30 children. Even if 30%of people retreat, what is the result? As a result, you recruited 11 more children. More importantly, the parents of these 21 children will appreciate you more, the trust between you has strengthened, and parents are more grateful to you, because you have this courage to provide zero risk commitment, which is a kind of for him treatment. So you have to see this clearly, not only your income is doubled, but more importantly, the relationship between you and your parents has become more harmonious and more trustworthy.
5. Gift gifts
This is generally performed synchronized with other activities. The purpose is to use roundabout publicity to allow parents to accept publicity unknowingly. For example, most people are now adopted, and they are issued with kindergarten logos, phone towels, fans, pens and balloons.
Now every family is a only child. Parents' love for children is naturally not talking. Parents always satisfy what children need. Therefore, in terms of enrollment Children's psychological publicity posters, and then make some simple and exquisite business cards and cards and send them to children. In terms of production, combined with the animated characters or game patterns that are currently loved by children, use some signs inside, plus the kindergarten phone and profile. They must not be in love, and this naturally attracts parents' interest.
6. To get in touch with the surrounding primary schools
This Children's Kindergarten to upgrade the primary school is a question that parents are very concerned about. Understand the basic requirements of children's promotion primary schools and solve the choice of children's promotion primary school. We can take young children to visit school, experience elementary school life in advance, and solve the worries of parents.
7. Alien cooperation
The kindergarten can choose the appropriate partner of the alien alliance around the surrounding area. With the other party's brand image and fame, it can achieve the task of attracting parents and completing enrollment. For example, you can cooperate with McDonald's and Life Insurance. In addition, it can also be linked to the surrounding units. The children of the unit can enjoy preferential treatment. From the perspective of the unit's position, the employee benefits have been increased. From the perspective of kindergarten, it has expanded the influence of kindergartens and increased the source of fixed students.
(3) Note
1. Publication of the publicity page
First of all, the formulation of the publicity page must not only be exquisite, show the strength and characteristics of the kindergarten, but also specifically. In contrast, compared to ordinary kindergartens, the sub -items of the table include: class capacity, educational concepts, special courses, hardware equipment, etc.
Secondly, in order to increase the opportunity to enter the kindergarten to learn more about the promotional pages, you can add an attached page in the publicity page, such as painting color, and indicate that you can complete the color painted baby. You can in the parent, you can in the parents. Accompanied by a certain month to receive a beautiful prize in kindergarten or participate in free parent -child games. Or an additional questionnaire survey, the teacher issued a publicity page by questionnaire survey, questioning questions that parents care about, and invite parents to the kindergarten to participate in the lectures on family education on childhood education experts. In this way, it can not only increase the interest of parents' interest in publicity pages, but also increase the opportunities for parents to enter the kindergarten and further understand the kindergarten.
2. Dicorrity and urgency
"Not every child can come in, I have a certain number of restrictions." Kindergarten wants to design this scarcity. How to design? "My garden can only receive 100 children. Why? Because I want to take care of every child, I can't accept many children." Why is scarcity important? If you have no scarcity, the other party will hesitate because scarcity will cause a feeling of loss.
What is the sense of urgency? It is limited time. For example, enrollment, I may stop enrollment on August 20th. Although many people call after the 20th, I can't deal with it because there is no time. We hope that after the 20th, we will go all out to prepare for the opening of the park. This is a sense of urgency. If you call on the 20th, "Sorry, we can't help you." So this increases the "urgency" of parents. The sense of urgency and scarcity are related, and these two can strengthen each other. Without the sense of urgency and scarcity, it is difficult for you to recruit students.
3. Word of mouth marketing
In fact, parents are the best enrollment promotion. As long as they have established a good relationship with parents, they make parents feel that in kindergarten, their children are developing in their ideal directions, and children are also every day every day. Happy, the kindergarten naturally has word of mouth. Through various parents, the students of the kindergarten naturally have.
. Admissions time
The teachers of each class can arrange according to their own time or unified organization in the garden (Saturday, Sunday, after get off work)
. Admissions indicators
according to the garden In the end of the source, the number of enrollment indicators for each teacher is 10.
5. Reward method
Rotal methods:
1. Teachers promote kindergartens to parents, and leave detailed information and telephones of parents, each information reward xx yuan
2, and parents get obtained by parents obtained After the contact, the parents came to the garden to visit or participate in the event, and a parent came to another reward of XX yuan
3. After the parents took their children to visit and registered into the park, a child rewarded 30 yuan
4. In half a year, the number of students enrolled in each class reached the quota, and the teacher in the class was 100 yuan/person
5. Reward method:
1. Each teacher completes the 10 -person reward of 200 yuan and adds
2, each teacher completes more than 8 people (including 8) reward 150 yuan to add
3, each teacher completes the completion of each teacher to complete More than 5 people (including 5 people) reward 100 yuan add
4, each teacher completes 30 yuan/person
punishment method:
The phenomenon was punished at 50 yuan
The completion rate for the teacher 50-100 yuan
6. Propaganda items:
1. Settings of the publicity location
2, allocation of publicity staff ( The divided area)
3, the enrollment seal
4, the enrollment time
5, the items required for enrollment such as small gifts, balloons, etc. R n8, school bus
9, registration form