1 thought on “Advertising activities”

  1. Leslie

    Advertising activities plan 1. Advertising purpose
    Mexing the brand of Construction Bank to become popular, becoming the first choice for consumers;
    In order to establish a corporate image of construction banks to care about the good social welfare undertakings, establish the reputation of the Construction Bank. And the popularity of the CCB brand;
    to establish a new concept of marketing banking. Public welfare advertising planning case 2. Advertising strategy
    The small advertisements in the residential community to stickers not only pollute the community's environment, make residents extremely dislike, but also seriously affect the process of "Creating City". Therefore, this advertisement enters the community in a timely manner, purifys the living environment of the community, and has also subtly improve the spiritual and cultural life of residents.
    This move is the hands of the construction of the bank to hold public welfare. The good image of the tree enterprise must be recognized and praised by the general public;
    This is also an excellent government public relations once The distance between the bank and the government;
    The form of advertisements is novel, chic and unique, and business advertisements with public welfare advertisements and corporate business advertisements. The high attention rate is set to create good social and economic benefits for the Construction Bank.
    Therefore, this is a project of government satisfaction, citizen satisfaction, and corporate satisfaction.
    . Advertising name
    The community convenience information service column
    . The form of advertising
    This is installed on the entrance and exit of the entrances of each community or on both sides of the community.
    5. Advertising specifications and their materials
    1. 2.4m × 1. 2M is made of stainless steel, high -end generous
    2 2. 1.0m × 1.5M This specification is a square pipe framework, color inkjet, exquisite
    6. Advertising release area
    Jining urban area has ancient locust, Fuqiao, Jinsheng, Yuehe, Jiyang, South, South, South Garden, Guanyin Pavilion, Xianying, and 31 sub -district offices under the jurisdiction of 131 community neighborhood committees.
    The first batch of focus on: Luohe Community, Luohe Garden, Sakura Garden Community, Pearl Small
    District, New Century Garden, Post and Telecommunications Xinyuan, Yongsheng Garden, Yimin Community, Beimen Community, Beimen Community , Bulls Community, Hongshun Garden, Xianying Community, Hongxing Community, Tucheng Community, Ximeng Community, Xingdong Community Neighborhood Committee, Bankaya Community, Liuzhuang Community, Yuyuan Community, Jiyang Street Community Residents, Fan Lianlian Community, Tai Bai Community, Canal Community, Dongmen Community, Guoguang Community, Dongxing Community Neighborhood Committee, Construction Community Neighborhood Committee, Dongfa Community Neighborhood Committee, Guanyin Pavilion Community Neighborhood Committee, Zaidian Pavilion Community Neighborhood Committee, Jiefang Road Community Neighborhood Committee, Huanbiquan Community Neighborhood Committee, Tai East Community Neighborhood Committee, Tita Temple Community Neighborhood Committee, county street community neighborhood committee, Guhuai Road Community neighborhood committee, Guojia Garden Community Community Community Residents Commission.
    Seven, the number of billboards and release time
    50 standardized and good -image communities. Each community has 2 yuan,
    is one year.
    eight, advertising price
    1. Stainless steel publicity column: 2500 yuan/year/year
    , square management publicity sign: 500 yuan/piece/year
    The above prices include production, the above price includes production, the above price includes production, the above price includes production, the above price includes production, and the above price includes production, the above price includes production, the above prices include production, and the above price includes production, including production, above, including production, above, including production, above Published, daily maintenance and maintenance costs.
    Annexality I, the approval document of the Civilization Office of Jining City Municipal Central District
    Annexation II, stainless steel public welfare advertising promotion column effect chart
    Annexation three, square management public welfare advertising card effect chart
    advertisements Event Planning Chapter 2 1. Activity name:
    The 19th "Spring of the Campus" · Shaanxi Provincial College Student Advertising Art Festival
    . Organization:
    Provincial Party Committee Education Working Committee and the Communist Youth League Shaanxi Provincial Party Committee
    Is Shaanxi Provincial Student Federation
    Linkers: Xi'an Academy of Fine Arts
    co -organizers: Shaanxi Provincial Advertising Association, Xi'an Advertising Association, Shaanxi Student Online
    . Event content:
    The series of activities of "Campus Spring · Shaanxi Provincial College Student Advertising Art Festival" series of activities are divided into three chapters: competition chapters, Fa Garden, dialogue. While holding the main activity of the advertising design contest, the introduction of "advertising behavior, intellectual property, and artistic law" as the content lecture on civil and commercial legal knowledge and the vivid "simulation court" demonstration, and during the exhibition, invited well -known advertising design in Shaanxi to design The well -known persons in the industry and the industry face the dialogue with college students. Through academic salons, lectures, and on -site hand -drawn demonstrations, etc., they broaden their horizons in school students, understand the needs of employers, and further strengthen the exchanges and cooperation between institutions and enterprises.
    . The theme of the competition- "Spring of the campus · different"
    The contest adopts a unified theme public welfare advertising form.
    Theme interpretation: In the contemporary, the most close state of art and life is to design art activities. The design art we advocate should be the reflection of contemporary designers' thinking on the development of Chinese design culture. Especially in the context of economic globalization, omnipresent cultural conflicts and blending, we should rationally understand the relationship between the common criteria of the culture and the pursuit of personalized characteristics, so as to maintain the diverse ecological environment of the world's culture and promote the new my country's new in our country Design cultural forms and work hard. Through the design, reflect the cultural characteristics of the nation, the pursuit of methods, life mood, and quality of life, and reflect the designer's innovative concept.
    . Qualifications:
    The college students (including masters and doctoral students) at the school -based college in Shaanxi Province (including civil universities).
    . The category of the entry:
    A graphic advertising works (including newspapers, magazines, posted advertising works)
    B anime advertising works
    4. Work specifications and requirements:
    A graphic advertising works:
    ① The size is uniformly A3 (297 × 420mm) specifications.
    ② A copy of electronic works. (The storage format is*.tif, 300dpi accuracy, RGB color mode)
    ③ hand -painted work requires scanning and submit electronic drafts. (Electronic manuscript format)
    ④ series of works must not exceed 4.
    B anime advertising works:
    ① Anime advertisements (two -dimensional, 3D animation or FLASF works) use SWF file formats, two forms in one formula.
    ② The file does not exceed 3MB. Within 60 seconds, music is music.
    ③ The title of the work only attaches the name of the work, and the author's name unit shall not appear.
    . Collection of works:
    ① The school is carved into a disc in a uniform unit (DVD provided by the school)
    ② Each work is established The name of the work, school, department, author.
    ③ See the CD -ROM with the registration form before the deadline.
    6. Participation requirements:
    ① The school is submitted to the organizing committee office by the school as the unit. Do not accept personal reports.
    ② participating players need to fill in 2 reputation forms (1 handwriting and organizer, 1 record preservation).
    ③ participating players must fill in the registration form carefully. The content is true and accurate, and must not be modified. The registration form must be stamped with the official seal of the Youth League Committee of the School.
    ④ The display part of the work is not allowed to appear in colleges, department, name, or other special marks.
    ⑤ Each entry must be stored in the CD and submits it with the registration form (the CD must indicate the author's school, the name of the work, the name of the author, the number of works, the number of works). Different works of the same kind can be stored in the same CD.
    ⑥ The authors of the collective creation of the work do not exceed 3 people, and fill in the order of the first, second, and third authors in the list of creative groups of the registration form. The instructor of each work is limited to one.
    ⑦The works that do not meet the requirements will be eligible for the participation (the author is responsible for copyright issues involving copyright).
    7. Judging standards
    In accordance with the principles of fairness, fairness, and openness, the expert judges evaluate the entries in accordance with the following selection standards: 50 points for the full score of the work, the scores of the standards are as follows:
    The theme content is 10 points
    Plipper 10 points
    creativity 10 points
    cultural/artistic 10 points
    Visual experience 10 points
    8. award settings and reviews :
    The excellent works of 35%of the participating works, 3%of the first prizes, 7%of the second prize, 10%of the third prize, and 15%of the excellent awards. There are also some instructor awards and some best organization awards.
    The participating works will be reviewed by the competition organizing committee organizing the expert review committee. The results of the review will be announced in mid -late May 20xx and a awards ceremony will be held.
    Nine. Activity process:
    In late March, email, registration form, discs and publicity materials.
    Colon the work at the end of April.
    In mid -May, the work classification and organizing expert selection.
    The award ceremony and award -winning work exhibition in late May.
    In advertising activities plan 3 Professional:
    Class:
    Names:
    . Analysis of the advertising market
    It is a market that needs to be developed. With the rapid development of China's economy, consumers' consumption awareness and concepts have improved. They are not only to meet material needs, but also pursue spiritual pursuits.
    The fruit juice drink has long been the first choice for people's daily life drinking, enjoying a beautiful moment. However, when entering the mall, in the face of a variety of brands, it is difficult for consumers to choose. Consumers are not just about a bottle of fruit juice drink, but the quality, taste and taste of the product. Come and feel extraordinary. Faced with the increasingly mature consumers, the company went all out to develop a high -quality North Qishen Group blueberry night fruit juice drink, hoping to give everyone a beautiful fruit juice drink experience.
    The demand for Chinese consumers is increasing. However, if you want to occupy a leader in this market, you must make detailed and comprehensive research on the needs of consumers. Go in the juice market. After all, at this stage, the beverage market in my country, juice is the focus of competition in the beverage market today, and the blueberry night fruit juice needs to be a long way to go.
    1. Market analysis
    The enterprise has a production base for drinking water in many forest parks, which allows product production to occupy the advantage of raw materials. However, the place of production is not close to the concentrated population and the place of sales, so the transportation problem also increases costs. Enterprises should solve the problem while not giving up their own advantages.
    In the results of the survey, the brand brand of Harbin blueberry juice beverage market has a high concentration. Consumers mainly drink two brands of fruit juice drinks. Symbols are mainly: apple juice, fresh orange juice, fresh peach juice, grape juice, peanut dew, blueberry juice, etc.
    Macro environmental analysis: China is a large population country, and the market in China is very large. The main buyers of fruit blueberry nights come from children and young people, because such people prefer to try fresh things. Fruit blueberry night fruit juice beverages are mixed with a variety of fruits, giving consumers a sense of freshness.
    Be micro environmental analysis: Enterprise marketing is centered on meeting customer needs. Customers are the objects of enterprise products and services, and it is also an important force that affects corporate marketing. Therefore, according to market survey, the company's eyes
    Themid markets are families in first- and second -tier cities. They have enough brand awareness and purchasing ability.
    2. Product analysis
    (1) Tourism: Gift, drink
    (2) Type: Blueberry Night Fruit Drink
    (3) Name: Chinese name
    (4) Packaging: Adopt a stylish style, exquisite packaging
    (5) taste: rich fruity and soft taste.
    (6) Price: retail price 3 yuan
    3. Product advantages
    natural color; soft taste; suitable for people to drink; healthy consumption.
    4. Product disadvantages
    small amount; small variety.
    5. Competitive opponents analysis
    Ifly, Master Kang, Huiyuan and Wahaha and other products entered the Harbin market earlier, and there is a certain amount in consumers. In Harbin, the market has contributed the most to fruit beverages the year and festivals. The sales of products in this market are just gifts and gift boxes.
    At present, Huiyuan has become the first brand in China's juice industry. Huiyuan trademarks were rated as "China Famous Trademarks", Huiyuan Products was awarded the title of "China Famous Brand Products" and "Product Quality State Exemption Qualifications". The Group has developed and produced more than 500 beverage foods. According to the latest data released by the authoritative investigation agency, AC Nielsen, Huiyuan 100 % fruit juice accounts for 46 % of the market share of pure fruit juice, and high concentration fruit juice accounts for 39.8 % of the market share. At the same time, concentrated juice, fruit plasma and fruit juice products are exported to more than 30 countries and regions such as the United States, Japan, Australia.
    "Huiyuan" fruit juice fully meets people's demand for nutrition and health at the time. With its professional "big brand" strategy and dazzling "new product" development speed, in just a few years Time has jumped into a top ten companies in China. Its sales revenue, market share, and profit margin are among the best leaders in the same industry, thus becoming a well -deserved leader in the juice beverage market. Its product line has also expanded from fresh peach juice, fresh orange juice, kiwi juice, apple juice to wild jujube juice, wild hawthorn juice, pulp fresh juice, grape juice, papaya juice, blue mold juice, sour plum soup, etc., and launched it. Various forms of packaging. It should be said that this kind of breadth market segmentation of the juice beverage industry is that Huiyuan Company can be able to achieve leadership in the early stage of market competition in the juice beverage
    .
    "Dongfeng Automobile" and "Huiyuan fruit juice" have a good cooperative relationship. Previously, "Huiyuan fruit juice" had 48 Dongfeng light cars. At the signing ceremony of this strategic cooperation agreement, the two parties also held a car delivery ceremony for "Huiyuan fruit juice" to buy 179 Taitung Wind -light cars. Huiyuan fruit juice and MTV Global Music Television announced the 20XX strategic partner, with resource sharing, mutual benefit and win -win, and jointly created a new concept of music marketing. Yuan Quan endorsed Huiyuan, elected MTV number one character, and double joy.
    Im advertising strategy
    1. Advertising target
    If to win in a fierce competitive market, new products must be distinguished from other similar products in all aspects. Positioning, or brand positioning must seek innovation, so that new products really come out of a truly differentiated marketing path.
    In the investigation and study of the juice beverage market, the product positioning of the blueberry fruit juice beverages on the market is roughly the same. Similar products on the market lack a distinctive product positioning. The accurate division has no clear subdivision of target consumers. Therefore, in combination with the company's situation, we re -position the company's blueberry juice drinks, enter the market with the attitude of a new product, and seek differentiation. Under the premise of increasing product awareness, gradually expand market share.
    The purpose of advertising is that after seeing or listening to advertisements, consumers have a clearer understanding and understanding of the characteristics of the product, increasing consumers' interest in buying, and stimulating the desire to buy.
    . Advertising objects
    The students, office workers, networks and all people who pursue healthy consumption.
    . Advertising areas
    . This is why the first- and second -tier cities are the target consumer area for our target. Most of the first and second -tier cities are economically developed in coastal areas, with a wide range of consumer groups, and fast product information transmission. These cities have a large population, high income and high consumption characteristics.
    The "doting" of parents in children in the first and second cities is far greater than that of third -tier cities and rural families. They all want to give their children the best and children. In addition, the first- and second -tier cities have convenient transportation, and the products can be transferred from fruit bases to sales areas in a timely manner. The first and second -tier cities of sales channels are more complete than third -tier cities and rural areas, which is also conducive to the sales of new products.
    . The implementation stage of the advertising
    . May of 20xx ~ May 20xx
    . Advertising strategy
    1. Advertising theme
    The taste is soft. "
    2. Advertising demand
    In starting from the function of the product itself, the nutrition, healthy ecological natural natural natural
    3. Advertising creativity
    Im advertising scenes: slightly
    4. Advertising media
    (1) Media selection and combination
    ① TV media and online media: Video effects are better and can better highlight the advantages of products; ② women's fashion magazine is the best; ③ Lamp lights, car body media advertisements.
    (2) The geographical allocation of the media
    The product advertisement to the bus station in the city and the area where the population concentrated
    (3) The time and layout of the media
    each supermarket and retail sales At the door of the shop. Holidays are mostly holidays. They have time to go shopping, so they are posted on exquisite large -scale publicity posters around the store to attract consumers' attention. The price is relatively low during the promotion. Essence Product ads in the city's bus stations and regions with concentrated population
    (4) The frequency of media will be allocated
    TV TV advertisements are broadcast on Heilongjiang Satellite TV. Online advertising, published for 6 months. Magazine advertising 12 issues. Vehicle advertisements were released for 6 months.
    4. Advertising preview.
    The TV, network, magazine and car advertisements totaling 1 million yuan.
    5. Advertising effect prediction
    The 50%of consumers will recognize this product after the advertising promotion and purchase.
    xxx
    An advertising activities plan 4 "beautify campus" activity
    In Young Volunteer Association Green Pioneer Team
    20xx October 7
    . Activity background r r r r r r r r
    Recently, small advertisements on campus have been overwhelming, which seriously affects the campus environment. In order to enhance the awareness of the majority of classmates love labor, further deepen the concept of love school and the school, guide education for new students to join the ranks of beautifying campuses, and create a more comfortable and warm learning living environment for the majority of teachers and students. Event, say no to the campus "psoriasis".
    . Activity theme
    "Love me Western workers, beautify campus"
    . Activity time
    20xx, October 13 (Sunday)
    . Activity Location
    It Xi'an University of Technology Weiyang Campus
    5. Activity participants
    30 members of the Green Pioneer Team of the Youth Volunteer Association
    . Heaven, inform the heads of the group to discuss the event plan and exchange opinions
    2. The internal meeting was held two days before the event to discuss the activities of the activity, determine the number of activities, the content of the activity
    and the division of activities n 3 3 , The person in charge of each group before the event at the event location to learn about the main location of the small advertisement
    7. The content of the event
    1. Clean up the cash machine, the promotional bar, the wall surface, the advertisement on the rod n 2 2 2 2 2 2 Please report the activities of the school broadcasting station and call on everyone to start from themselves to protect the campus environment
    8. Activity process
    1, October 13 (Sunday) all activities in the cafeteria Gate at the entrance, count the number of people
    , and distribute tools
    . The person in charge of the activity speaks, notice the precautions
    . According to the previous division of labor, it is divided into four groups. The promotional bar at the gate of the cafeteria,
    The surroundings of the dormitory and near Xiaodongmen, separated, remove small advertisements, and hang warning signs. The event is about 2 hours
    . Bring it back to the door of the cafeteria, count the tools,
    The person in charge conducts a simple activity summary. At the end of the event,
    5. During the activity, photos will be collected by the Propaganda Department to prepare for the event summary
    nine nine Note
    1. Volunteers participating in the event must follow the discipline of activity to ensure that the activity is conducted in an orderly manner
    2. Pay attention to personal behavior, pay attention to maintaining the image of the volunteer, wearing volunteer coats
    3. Pay attention to the safety of the players holding the "knife and shovel"
    4. Anyone who registered must participate on time without special circumstances. Please consider it carefully before signing up. Do not be late
    to get, absent, and leave early. All participating volunteers must adhere to the end of the event
    5. All participating members must obey the unified scheduling of the organizer, actively cooperate with the activity group
    With brooms and dustpans, the site of the garbage generated by the activity cannot be cleaned when he exits;
    7. To prevent accidental injuries during the cleaning process, remind everyone of the tool before work,
    and equipped with band -aid
    8. Because it is outdoor activity, pay attention to wearing suitable activities for activities; the weather is getting cold, please do the anti -
    nThe wire ball (10) 10 yuan
    Small shovel (20) 60 yuan
    gloves (15) 15 yuan
    creative (10) 5 yuan
    5) 10 yuan
    Total: 100 yuan
    eleven, unexpected event handling plan:
    (1) There must be a reserve bench personnel, they should understand all aspects of the event, be should When the original participants could not participate in timely alternatives due to the incident, the event could not be delayed.
    (2) In the case of rainy days or other bad weather, the event will be held
    Attachment: the person in charge of each group and the list of people in each group
    Note: R N Youth Volunteer Association Green Pioneer Team
    20xx October 7th

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