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wholesale jewelry cad and manufacturing companies In order to ensure that work or things are carried out in an orderly manner, the plan is often required to formulate work. The plan is to clarify the time, place, purpose, expected effects, budgets, and methods of action. How should the plan be formulated? The following is the event plan for the noodle restaurant I organized, I hope to help everyone.
Neram restaurant activities 1 1) Market prospects:
This health care has its unique effect and uncomfortable special status. Although the traditional Chinese medicine health service model has just surfaced, people are no stranger to traditional Chinese medicine health culture, and the awareness of traditional Chinese medicine health care at home and abroad is getting higher and higher. With the advancement of society and the continuous improvement of living standards, people's desire for health is becoming more and more urgent, and the prospect of serving a healthy market is inestimable.
In in my country, chronic prevalence related to lifestyle such as lifestyle has increased year by year. At the same time, the prevalence of lung cancer, breast cancer, and colorectal cancer also doubled more than 10 years ago. The latest sampling survey found that about 32%of young white -collar workers suffer from hyperlipidemia, arteriosclerosis, fatty liver, coronary heart disease, diabetes, etc., which is closely related to their usual bad life and eating habits.
The most serious health problems facing modern humans are diet, emotional, and living unbalanced. TCM health is to follow the large laws of nature and carry out non -medical life. Through the guidance of quality and scientific lifestyle, the production and development of control and reduction of chronic diseases can be achieved. It turns out that if the health prevention measures are done well, the disease can be reduced by half and the life span can be extended by more than 10 years.
(2) The positioning of the XXX Health Museum:
Thexia with XXXX Health Museum as the main station, as a window to promote the culture of traditional Chinese medicine, establish the leading brand and first brand of the Chinese Chinese Medicine Health Museum; Geographical and cultural advantages and Internet cross -regional advantages, start the national investment promotion, establish XXXX TCM health centers and websites in various cities;
National XXXX Traditional Chinese Medicine Health Museum Network. Build a platform for the spread of traditional Chinese medicine health culture to weave a huge network.
This health and XXXX Traditional Chinese Medicine Health Association will eventually benefit from the high -end to the public, and will eventually benefit from the high -end to the public. The policy policy, along such a correct direction, the XXXX Traditional Chinese Medicine Health Association will be stronger and bigger, becoming the banner and brand of the Chinese Traditional Chinese Medicine Health Association.
(3) Audience positioning:
Mid -high -end consumer group, age over 30 years old, has a certain career foundation, and consumer leaders who are concerned about health care include: boss, professional manager, government officials, etc. High -end consumer group
(4) Website art positioning:
The design style with a strong cultural taste of Chinese medicine, comprehensive use: graphic media, video media, Flash animation, etc. While giving customers an elegant visual enjoyment, we get the rich connotation knowledge of traditional Chinese medicine health.
(5) Planning:
In health conference hall Introduction:
In health conference hall introduction, brand culture, management culture, business culture
Health membership management:
member registration, member registration, membership members Card distribution, membership points, membership management background, etc.
The health management of Chinese medicine:
The traditional Chinese medicine health archives, traditional Chinese medicine health examination, Chinese medicine health diagnosis
Tramid Service items such as treatment, health and massage
This Female Health:
Is service items such as beauty and body, beauty skin care, beauty health care n TCM dietary therapy:
Stortic dishes, 4 o'clock medicated diet, medicine, medicine, medicine, medicine, medicine, medicine, medicine, medicine, medicine, medicine, medicine, medicine, medicine, medicine, medicine, medicine, medicine, medicine Tea et al.
The traditional Chinese medicine health products:
The anti -aging extended health products beauty and beauty products sub -healthy health products;
The various common chronic diseases and cure products of traditional Chinese medicine health information: health nourish White -collar health care, men's health, women's health, elderly health and other health knowledge columns;
The team of traditional Chinese medicine experts:
health expert, master of Chinese medicine, master of Chinese studies, psychological experts n Noodle restaurant engage in activity plan 2 1, Terminal activity ticket
(1) New customer purchase ticket
1. The value of the voucher is 68 yuan; you can get:
charm gift package worth 518 yuan; Holy source product;
The nine saint source facial facial nursing of 128 yuan;
The nine Shengyuan physical body moxibustion nursing is worth 188 yuan; Source nursing treatment coupons can be recharged to purchase nursing treatment cards;
The Jiusheng source passenger product vouchers worth 50 yuan, which can be recharged to buy single bottle products;
It participated in the meeting site lucky lottery.
(2) Gift tickets for old customers
1. Buy Jiu Shengyuan for 12 cards for energy eye nursing treatment before the meeting, the original price of 1,800 yuan (recommended price), now special price of 1,200 yuan, and obtained obtained Gifts worth 3052 yuan:
This with Jiu Shengyuan value of 1,800 yuan for the energy eye treatment of the energy eye treatment;
R n Get a charming gift package worth 518 yuan;
On the "energy health, be a healthy person" terminal worth 68 yuan;
obtaining "energy health worth 68 yuan, Be a healthy person "friendly entry ticket;
The lucky draw on the meeting site.
2. Buy 1,800 yuan of Jiu Shengyuan Meridian Balanced Balanced A course before the meeting, which can get gifts worth 4,252 yuan:
R n Get the Jiu Shengyuan Meridian Balanced Spinal Maintenance 10 times worth of 1800 yuan;
Coloning a charm package worth 518 yuan;
Coloning 68 yuan "energy health, healthy people" One terminal will be admitted;
has obtained 1 "Energy Health, Being a Healthy" friendly admission voucher worth 68 yuan;
(3) Remarks
100 yuan Nursing vouchers: hold the "voucher" within the validity period to buy a nursing treatment card at the health gallery, and consumption can be used for 100 yuan for every 500 yuan.
50 yuan product voucher: During the validity period, the "voucher" is held to buy products from the health museum, and you can obtain a selected product worth 50 yuan for every 200 yuan.
The new customers who purchase tickets, buy any nursing treatment for preferential projects except health gift packages; venue lottery gifts:
1 first prize: Live energy Eye set group 1200 Yuan.
2 second prizes: A set of 600 yuan for the Energy Eye Passenger Installation Group.
3 third prizes: Huancai Music Solid Mask Mask Paste 360 yuan.
3 of the fourth prize: The muscle nourishing essence 30ml of the 180 yuan commemorative prize 191: Huancai condensing the tender mask of the muscle, a piece of 36 yuan.
. Product sales recommendations during the meeting
Sales plan:
n Sales plan 2:
The on -site limited time to buy 10 treatment cards for Jiu Shengyuan Whitening Care Treatment, the original price was 1280 yuan, and the purchase price was 640 yuan.
In order to achieve sales in a limited time, the main product push product is set at this meeting, which is convenient for the key explanation of the beauty lecturer, but also helps consumers to form a deeper impression. atmosphere.
. The preferential policy recommendations of the three days after the meeting
The special price 1,800 yuan to purchase a set of meridian balanced sets, and given away the nine Shengyuan Meridian balance of the spinal maintenance of the Jiu Shengyuan Meridian Jiushengyuan has a set of energy eye sets; all the purchasing customer -drawn products over 100 yuan, free of one of Jiu Shengyuan rose aromatherapy shower gel worth of 52 yuan.
. Sales analysis
Council Direct sales = 128,160 yuan before the meeting 134400 yuan after the meeting = 262560 yuan
1. Pre -meeting sales: 128160 yuan to 200 people, 60 of which 60 When you buy tickets for new customers, the seat fee income: 120 people × 68 yuan = 8160 yuan;
20 % for the purchase of eye nursing treatment for the purchase of the eye, the treatment income is 40 people × 1200 yuan = 48,000 yuan ; 20%is to purchase the meridian balanced treatment card, then the treatment income is: 40 people × 1800 = 72,000 yuan.
set 50%, that is, 100 customers use product vouchers, product vouchers are calculated at the minimum purchase price. Then product voucher sales revenue: 100 people × 200 yuan = 20,000 yuan;
according to the pre -meeting sales situation, assuming that 160 customers who have not yet purchased the meridian balanced treatment card nursing card, 50 % of which are recommended and experienced through expert recommendations and experiences. After using the nursing voucher to purchase the balance of the collateral treatment, the treatment income: 80 people × (1380 yuan -200 yuan nursing vouchers) = 94400 yuan.
calculated based on the lowest product price of the product, then 200 bottles of rose aromatherapy The sales turnover of the bath gel is: 200 × 100 = 20,000 yuan.
. The preparation process and related work form of the health museum
1. Conference venue: It is recommended to choose a multi -functional meeting of local four -star hotels Hall
2. Meeting publicity:
The preliminary publicity and promotion according to the situation. The recommended methods are as follows: publicity through newspapers, radio, television advertisements, and store advertisements; Suspension banners and other forms to promote the atmosphere of warm preview; especially the banner at the door, the propaganda is wide and attractive; the beautician must fully promote the event and send an invitation letter to the target customer group; The local women's federation communicates and invites the relevant person in charge to give a speech to enhance the popularity of the health museum with its strength;
. activities support and provide material detailed tables
new or old store order 65,000 yuan package (total distribution total amount of delivery 43100 yuan) Newly added or old store ordering 2,0800 yuan package (total distribution of 11900 yuan)
4. Sales preparation:
icated the inventory as soon as possible, sorting the main product details, and preparing for the inventory in advance to determine the on -site preferential policy ; Before the implementation of the activity plan, organize a special training of staff to explain the details of the activities and related promotion. Extension:
Due to the large number of people in this meeting, in order to avoid the decline in service quality due to new customers, two tasks must be done. The service items are determined as a limited time consumption, communicate with customers for specific service time, and divert the customer's arrival time ";
" The second "must set a special person to communicate with the customer to communicate and visit And suggestions, timely feedback to the health hall for adjustment. "
. The terminal conference plan supplement instructions
1. This plan applies to the general store and central store customers set up at the "Jiu Shengyuan 08 Elite Winning Journey" meeting; The gifts and products that the Health Hall should provide at this terminal meeting is as follows:
brand Yilabao, terminal activity background injection, promotional poster, invitation letter, entry voucher, voucher and publicity banner production; Lottery of the conference site.